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It takes nine months to prepare for a festival. Sometimes about a year. The main task is to come to an agreement with the artists. We are already thinking about who can be brought in 2023. Many musicians plan the schedule in advance and approve tours.
There are five people on staff at all times. Advertising and PR are handled by the Agency staff. All of the production is on the technical director, and there are also services that are responsible for lighting and sound. We are a management company which finds the right partners.
Social media marketing is extremely important to us. Last year we launched a project with quotes from music bands, which was warmly received by the audience.
Be prepared for everything
In addition to cooperation on platforms, there are other factors on the part of the state that affect us.
If we talk about security, there are always police. The police are law-abiding. They always support the organizers. Of course, it happens in the country that some artist disrupts a concert, and no one interferes with that, but it happens under unspoken oversight from above. No activists can cancel the concert with their own resources.
Make friends and learn to negotiate
Some venues feature the same artists as we do. And this is our arrangement. With one of the festivals, we share the costs and help with the paperwork. This is a plus for the musicians, too, as it makes it easier for them to come to several venues at once.
There is competition at festivals, but you have to understand what it is. If you organize an event on the same day as a festival, it is competition. But not in terms of audience, but in terms of production and technical services. You can always agree in advance so there is no overlap in dates.
