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Calculate the number of potential viewers
Before you look for a venue, answer yourself some questions:
Is this an image concert?
Is there an informational occasion?
How many people will come?
If this is your first time working with a band as an organizer – analyze what venues it has played in, what days of the week (the best are Thursday, Friday and Saturday), how many people are in the band’s social networks and how active their audience is. Find out how many people in the communities are from the city where the concert will take place.
Ask the band how many tickets have been sold in the past. But keep in mind that many creative people are not prepared to objectively estimate this figure, and some are wishful thinking.
If it’s your first concert and you can’t predict how many people will be there, be honest with the club’s art director about it.
Find a club with a favorable location
You need to create the most comfortable conditions for people to get to the event. The best location for the venue is near the center and within walking distance of the subway. If the concert is very long-awaited, people will be willing to go to the end of the world, but that’s not certain. For the young artists segment, which is difficult to attract an audience, choosing the right location is very important. You have to understand that location affects the importance of the event in people’s eyes.
Mistaken location is fraught with problems: not everyone will be willing to walk 15 minutes to the club in the pouring rain or stand in a rush hour traffic jam. And to walk around the center and then go to the club is much more pleasant than spending that time on the road.
Study the target audience for the venue.
When it seems like you’ve already chosen a venue, study the schedule and analyze who is performing there – what style and what level. If you’re playing light pop-rock, then clubs that play heavy metal won’t work.
Your audience may not go to a place that plays the opposite style of music and then you lose the opportunity to appeal to a relevant audience. And if you get into a club audience, when you buy a ticket to another concert, the audience may see the announcement with your performance and become interested in it.
Pick a date.
The best days for performances are those when people are ready to rest – Friday and Saturday, followed by Wednesday and Sunday, in last place – Monday and Tuesday.
But everything changes with the onset of the warm season, when most potential spectators are happy to trade indoor entertainment for nature and kebabs. Competing with kebabs is not easy. During the warm season, it’s best to choose Thursdays and Fridays, or even Wednesdays. And exclude from concert dates long holidays like May, when many people go out of town.
Contact the club art director
The art director gets a lot of emails during the day, and if the club is really good, a lot of emails. To get noticed, you can stand out and be remembered for your adequacy. Show that you understand the club-concert system and take into account the interests of the club, not just your own. How can you do this?
Introduce yourself: who you are, what you do, do you write on the recommendation of a mutual acquaintance/organizer – just a couple of phrases.
Specify whose concert you want to hold, and whether there will be an informational occasion. It is important for the venue to know if you are willing to put up with a pause and gather as much of your audience as possible at that concert.
Very bribing when the organizer specifies the real number of people he expects to gather and the price of tickets. Since many small clubs work on a system of 70/30 or 80/20 (where 70 and 80 respectively – in favor of the organizer or the band). It’s important to be honest here. It’s better to collect more than you promise and play the first time on Wednesday, than on Friday and conquer the club and art director with your fees. Then next time they will give you Friday and Saturday with a clear conscience.
Provide a link to your social networks – nowhere without it. Art director will look at the number of people in the group and their activity. Evaluate past gigs – where you’ve done them, who you played with, listen to the music and watch videos. It’s better to have 3 songs that are at the top of your recordings as your key songs. It’s worth attaching links to youtube with live performances and separately with clips, if any. As well as a link to listen to the tracks.
Important: On no account attach audio files and large attachments to your email.
Send a follow-up email if you do not hear back within a few business days. Remember that art directors are human beings too, who have days off and have their own personal space. You should not write in all messengers, call a hundred times a day to get an answer at any cost. The main thing in this case is adequacy.
