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The music industry is huge. Millions upon millions of albums get sold every year. It’s no wonder that people are constantly trying to come up with new ways to break into the business. However, playing in a band isn’t like starting a software company or your recording studio.
You won’t be encountering many successful bands making their way to the top; that is why you need to understand how to get the word out there about your band. This list of mistakes comprises common areas where organizers commonly make mistakes, and avoiding them is the key to a successful concert event.
1. Not Planning Enough Venues
It’s easy to get caught up in logistics and forget that there are multiple aspects of putting on a successful show: ticket sales, transportation, security, and more. It’s important to plan so that everything runs smoothly on the day of the event.
The more venues you have available, the more people will attend your show without worrying about driving long distances or paying for expensive hotels nearby. You want everyone who wants to come to see your performance to do so comfortably and affordably — not just those who can afford a nice hotel room or who live nearby.
2. Not Enough Promotion
It’s not enough to plan your concert and hope for the best. You have to actively work to promote your show through various channels, including online, social media, print media, and word-of-mouth. Start promoting a few months before the concert to build anticipation and get the word out.
Without promotion, there’s a real chance that your concert will be empty or at least have a few hundred attendees at most.
3. Making Your Venue Unattractive
One of the biggest mistakes you can make is to choose a venue that isn’t visually appealing or doesn’t have good acoustics. You want to appeal to as many senses as possible to create an immersive experience for your concert-goers.
If the venue has bad lighting, outdated furniture, or doesn’t have the right sound system, it can distract from your performance and make it difficult for attendees to enjoy the show.
4. Not Enough Time for Setup
Even if you have a huge team helping you plan and run your concert, plenty of things still need to be set up before your performance. Ensure that you allow plenty of time for everyone on your team to do their jobs properly, or else you may run into major delays and issues with the performance itself.
Setting aside enough time for setup can be one of the most important factors in ensuring that your concert succeeds.
5. Poor Planning and Communication With Your Band
If you’re working with a band, it’s important to make sure you have good communication and planning processes in place well before the show. Whether scheduling rehearsals, choosing your set list or ironing out logistical details, you want to ensure that everyone is on the same page and knows their responsibilities.
If there are any problems with planning or communication, it can lead to stress and frustration for yourself and your band members. This can hurt both the performance itself and the concert-goers’ experience.
6. Not Enough Attention to Detail
When organizing a concert, you need to make sure that you pay attention to the details and plan everything out carefully. If you don’t, then your concert could be a disaster. You don’t want this to happen because it will reflect poorly on your business and reputation.
When people buy tickets for your concert, they expect it to go smoothly. They also expect it to be an enjoyable experience. If these expectations aren’t met, they might not return to another one of your concerts.
They might also tell their friends about what happened, and the word will spread quickly throughout social media platforms like Facebook or Twitter. Not only will this hurt ticket sales in the future, but it could also harm your relationships with other artists who may want to collaborate with you.
7. Not Getting Enough People Attending Your Concerts
One of the most critical factors in determining whether your concert will succeed is how many people show up. If there are only a handful of attendees, it can feel lackluster and disappointing for you and the audience members. You may also question whether you should continue putting on concerts if they’re not well-attended.
To avoid this, it’s essential to research and market your show effectively. This might include using paid advertising campaigns on social media platforms like Facebook or Instagram, running promotions on local radio stations or newspapers, or reaching out to relevant influencers who can help spread the word about your concert. Whatever marketing strategies you choose to employ, it’s vital to put in the time and effort to ensure that you have a good turnout at your show.
8. Not Enough Security on Hand
Security is a huge concern for any large concert event, especially if alcohol will be served or if crowds could potentially get rowdy. Ensure you hire enough security personnel to keep everyone safe throughout the night. This could mean hiring off-duty law enforcement officers or security personnel from a professional security company.
When security is lacking, you may risk the safety of your artists, staff, and audience members. This could lead to serious injuries or even fatalities if things get out of control. It’s not worth taking this risk when many other factors can contribute to a successful concert experience.
Make the Concert a Success!
Overall, putting on a successful concert involves paying attention to the fine details. This might seem obvious, but many overlook this when organizing their events. You need to plan everything out beforehand and ensure that all of your bases are covered so everyone can have a positive experience at your show.
